How Premium Brands Shape Markets
Pricing power, scarcity and place-making—real levers with real outcomes.
Wine Business, Reimagined
Executive wine business education in Budapest — strategy, markets and brand-building for leaders. Hybrid, modular, taught in English.
Modular
English taught
EU accredited
Market-First Curriculum
Real cases, pricing, route-to-market, premium strategy.
International Faculty
BSB Dijon, Sonoma State & global industry leaders.
Hybrid Learning
Live online, recordings, optional tastings on campus.
Hybrid Learning System
Fully completable online with live sessions and recordings. We recommend selected on-campus days for tastings, workshops and networking.
- Live online lectures & real-time Q&A
- Recordings within 24 hours
- Optional in-person tastings & hands-on days
Program Modules
Seven themed modules to master strategy, markets and brand building in wine & spirits.
Strategy & Entrepreneurship
Finance
World Wine Business
Sales & Distribution
Experience Design
Wine Tourism
Luxury Marketing
See all modules
Meet Our Faculty
Dr. Attila Fiáth
Professor at Corvinus University
International Wine Academic
Dr. Steve Charters, MW
Professor of Wine Marketing
Burgundy School of Business
Dr. Lara Agnoli
Professor of Wine Economics
Burgundy School of Business (BSB)
Dr. Liz Thach, MW
Distinguished Professor of Wine
Sonoma State University
Jacques Thébault
Programme Director – MBA Wine & Spirits Business
Burgundy School of Business
Sonia Ferchaud
Wine Tourism Specialist | Co-founder of Domaine Orgâmic
Graduate of BSB Dijon · WSET Level 3
Chris McIndoe
Senior Wine Industry Expert
UK & France Specialist (Champagne & Burgundy)
Think Strategically
From pricing to premiumisation: frameworks for decisions you can use on Monday.
Join a Global Network
Faculty and peers from Europe and beyond – connections that compound.
Gain Recognised Credentials
EU-aligned certification through a modular, career-friendly pathway.
FAQ
Who is this program for?
Wine professionals and business leaders looking for market-driven strategy, brand and distribution expertise.
Can I complete it online?
Yes. All lectures are live online with recordings provided. On-campus tastings and workshops are optional.
How do modules work?
Seven themed modules. You can follow sequentially or stack them to fit your calendar. See the full overview on the Modules page.