Yes. All sessions, materials, discussions, and assignments are conducted in English.

The program runs from October to May, including four in-person sessions in Budapest and online modules between each session.

Each cohort is limited to a maximum of 25 participants to ensure depth of interaction and personalized learning.

Yes. Participants complete a strategic group project, presented at the final in-person session in May.

Please refer to the [Program Brochure] or [Request Info] to receive current tuition details and funding options.

Not necessarily. While many participants work in wine or related sectors, we welcome professionals with transferable expertise in branding, strategy, hospitality, or international business.

Participants come from diverse backgrounds — wine business, marketing, consulting, export, hospitality, and entrepreneurship — but all share a desire to think strategically and grow as leaders.

It is designed as a strategic bridge between theory and practice. Expect intellectually rich content with direct application to real-world challenges.

Yes. The program is structured with working professionals in mind. Online modules are asynchronous, and in-person sessions are concentrated into four 3-day blocks.

All in-person sessions take place in Budapest, Hungary — in venues selected for both professional and cultural relevance.

No, but we offer guidance and discounted partner options for centrally located lodging.

Participants work in small teams on a strategic challenge connected to the wine industry. Projects are presented in May to faculty and peers, with feedback from expert evaluators.

After submitting the application, selected candidates may be invited for a short online conversation to ensure alignment with the program’s objectives and community.

Yes. Graduates receive a WBA Executive Program Certificate, recognizing completion and active contribution.

All lectures are professionally recorded, so participants can complete the program from anywhere in the world.

You should feel comfortable reading, writing, and engaging in professional discussion in English. Native-level fluency is not required, but confidence is key.

Yes, and many participants receive partial or full support from their employers. We’re happy to provide institutional documentation upon request.

You become part of the WBA Alumni Network — a growing, international community of professionals committed to leadership, innovation, and strategic thinking in wine and beyond.