"I founded WBA Budapest to create something I had not yet found in the world of wine: a space where strategic thinking, cultural literacy, and business acumen are taught with the same rigor as tasting techniques or terroir.
In a field often defined by tradition or specialization, I wanted to ask different questions. What does leadership mean in this context? How do we build bridges between markets, identities, and disciplines?
WBA is my answer to that challenge – a place where wine is not the end goal, but the lens through which we learn to lead."

– Dr. Fiáth Attila
Founder, WBA Budapest

Milestones

2021

The foundation of the Wine Business Academy Program: a vision to create a world-class wine business education platform.

2023

The foundation of the Wine Business Academy Program: a vision to create a world-class wine business education platform.

2025

Formation of a global network to foster continued learning and collaboration among graduates and mentors.

Our Mission

At Wine Business Academy Budapest, we believe wine is not simply a product to be sold or studied. It is a cultural code, an economic mirror, and a strategic lens.

Our mission is to cultivate a community of thinkers and leaders who understand that true value is never just found in the bottle – but in how we frame, interpret, and connect what surrounds it.

We don’t train specialists. We challenge perspectives.
We don’t teach answers. We ask better questions.

Rooted in Central Europe’s intellectual heritage and open to the global wine economy, WBA Budapest offers a space where cultural fluency, strategic literacy, and business clarity come together – and where leadership is not about control, but context.