About

Dr. Agnoli is an economist specializing in wine market dynamics and consumer decision-making. She teaches at BSB in France and is a member of the European Association of Wine Economists. Her work focuses on linking regional identity to data-driven branding strategies

Areas of Expertise

• Market Segmentation – Strategic targeting and positioning

• Regional Branding – Economics of place-based value

• Consumer Insights – Behavioural analytics in wine choice

Role at WBA Budapest

• Teaches in Branding & Consumer Insights modules

• Helps participants apply quantitative tools to real-world markets

• Bridges academic research with practical strategy

Publications

• Consumer Preferences for Wine Origin – Wine Economics & Policy

• Contributor to AWBR and EuAWE networks