Case Studies – Where Strategy Meets Reality
At WBA Budapest, case studies are not simulations — they are fragments of real-world dilemmas.
Each case is carefully chosen to challenge how you think, not what you already know.
They are built around tension, not resolution.
We don’t teach better answers — we explore better questions.
Strategy and Entrepreneurship in the Wine and Spirits Industry
Tanuld meg, hogyan építhetsz ellenálló borászati vállalkozásokat a stratégiai gondolkodás és a vállalkozói szellem ötvözésével.
Opportunity vs. Alignment
A Central European winery is offered distribution in Asia. What matters more — potential or precision?
Authenticity vs. Expectation
A biodynamic winery considers using sustainability as a lead brand narrative. When does ethics become marketing — and is that always wrong?
Risk vs. Consistency
A family-run brand contemplates launching a new experimental label. How do you take risks without destabilizing trust?
Why We Use Case Studies
Because wine is culture in motion.
Because tension is where strategy lives.
Because tension is where strategy lives.
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