Hybrid Learning
Attend on campus or join live online.
Wine Business Academy Budapest
Executive wine business education in the heart of Europe. Modular, international, and future-ready.
Hybrid Learning System
Fully completable online with live sessions and recordings, while we recommend on-campus days for tastings and networking.
- Live online lectures & real-time Q&A
- Recordings available within 24 hours
- Optional in-person tastings and workshops
Meet Our Faculty
Dr. Attila Fiáth
Professor of Economics
International Wine Academic
Wine Academy · Wine Regulation · Pricing Strategy
Dr. Steve Charters, MW
Professor of Wine Marketing
Burgundy School of Business (BSB)
Wine Culture · Consumer Behavior · Terroir
Dr. Lara Agnoli
Professor of Wine Economics
Burgundy School of Business (BSB)
Wine Economics · Consumer Behavior · Market Research
Dr. Liz Thach, MW
Distinguished Professor of Wine & Management
Sonoma State University
Wine Strategy · Leadership · Consumer Trends
Jacques Thébault
Director
School of Wine & Spirits Business, BSB
International Business · Strategic Development · Premium Markets
Chris McIndoe
Lecturer
Burgundy School of Business (BSB)
Export Strategy · Distribution · Emerging Markets
Sonia Ferchaud
Founder
Beyond the Wine
Wine Tourism · Sustainability · Place-Making
Program Highlights
Designed for professionals who want depth, flexibility and network.
Global Network
Peers & faculty from leading wine regions.
Executive Curriculum
Strategy, finance, marketing and branding.
Program Modules
Executive curriculum covering strategy, finance, marketing and regional branding.
Strategy & Entrepreneurship
- Competitive positioning
- Business models
- Scale playbooks
Finance in Wine & Spirits
- P&L & cash flow
- Pricing & margins
- Investment cases
World Wine Business Environment
- Trade blocs & regulation
- Consumer & channel trends
- Market entry
Sales, Marketing & Distribution
- Routes-to-market
- Brand growth
- Revenue growth mgmt
Experience Design & Regional Branding
- Sensory design
- Storytelling
- Journey mapping
Wine Tourism
- Visitor profiles
- Segmentation & targeting
- Sustainable practices
FAQ
Quick answers to common questions.
Who is the program for?+
Executives and professionals seeking advanced knowledge in wine business.
Can I complete it fully online?+
Yes. All sessions are live online with recordings available within 24 hours.
Where is the campus?+
In the heart of Budapest. In-person tastings and networking are recommended.
What is the language?+
English.