Wine. Strategy. Perspective.
The WBA Executive Program isn’t about knowing more — it’s about thinking differently.
We believe that in today’s global wine industry, knowledge alone is not enough.
What matters is how you connect it — across markets, cultures, and decisions.
This is a structured, one-year learning experience for wine professionals
who want to lead with insight, not routine.
A program where theory meets real-world tension, and where the goal isn’t perfection —
but perspective.
Curriculum Summary
Structure that serves thinking.
Each phase builds on the last. From strategy to execution, from market to meaning.
We don’t overload you with content — we guide your clarity.
Blocks include: Strategic Mindset · Market Forces · Identity & Impact · Real-World Leadership
Format & Flow
Flexible structure. Focused learning.
Four in-person blocks in Budapest. Online collaboration in between.
The program runs from October to May — designed to fit real professional lives without losing depth.
Max. 25 participants | Final presentation in May
Wine Tourism
Learn how to create meaningful experiences for wine tourists and develop sustainable tourism models.
Main case studies: Provence, Napa Valley
Who Teaches?
Meet the minds behind the movement.
You’ll learn from leading thinkers — economists, marketers, cultural strategists —
not just in lectures, but in dialogue.
Case Studies
When strategy meets reality.
Participants tackle real-world business dilemmas — from repositioning a historic brand in Burgundy to APAC export challenges.
These are not hypotheticals. They’re live decisions.
Certificate of Completion
A mark of perspective.
Graduates receive an official WBA certificate — a signal of strategic thinking, leadership fluency, and global relevance.
✔ Signed by Director of Academic Affairs
✔ Issued in print + digital
✔ Recognized by partner institutions
Apply Now
Start your strategic journey.
We look for motivation, maturity, and mindset.
If you’re ready to think differently about wine — apply.
