About

Chris McIndoe has 40 years of international wine trade experience, particularly in distribution and export across Europe and Asia. He’s worked with Domaine Laroche and Champagne Nicolas Feuillatte, and now teaches practical trade strategy in Tokaj.

Areas of Expertise

• Export Markets – Trade dynamics in APAC and Nordics

• Distribution Systems – Strategic route-to-market planning

• Sales Development – Real-world tools for global wine commerce

Role at WBA Budapest

• Leads Wine Strategy & Global Markets export modules

• Conducts sales simulation workshops

• Prepares participants for competitive market entry

Publications

• Speaker: ProWein International Trade Sessions

• Contributor: Tokaj Wine Business Insights