Dr. Liz Thach, MW

Distinguished Professor of Wine & Professor of Management, Sonoma State University

Tags: Wine Strategy · Leadership · Consumer Trends

About

Dr. Liz Thach, MW is one of the foremost authorities on wine business and leadership in the United States. She serves as Distinguished Professor at Sonoma State University and is currently the President of the Wine Market Council. With more than 20 years of experience, she has authored over 200 publications and 9 books, including Luxury Wine Marketing. Her work bridges academic insight and real-world application in consumer behavior, premium branding, and executive development.

 

Areas of Expertise

  • Luxury Branding – Positioning and managing premium wine labels on global markets

  • Global Consumer Insights – Mapping behavior and value perception across continents

  • Leadership Education – Executive mindset and market adaptability in wine

 

Role at WBA Budapest

At WBA Budapest, Dr. Thach plays a key role in shaping modules on leadership, brand development, and global strategy. She supports participants by:

  • Leading case-driven workshops and lectures

  • Providing strategic mentorship in the Branding & Consumer Insights module

  • Contributing to the broader vision of wine business excellence

 

Publications & Thought Leadership

  • Luxury Wine Marketing – Wine Appreciation Guild, 2020

  • Best Practices in Global Wine Tourism – Co-author, 2015

  • Featured in: Forbes, Wine Spectator, Decanter