Our Faculty – Minds That Shape the Conversation

At WBA Budapest, our faculty are not lecturers — they are strategic interlocutors.
They bring expertise from wine, economics, branding, regulation and cultural studies.
But more importantly: they bring questions.

Strategy & Markets

Dr. Attila Fiáth

Professor at Corvinus University and an international wine academic

Tags: Wine Regulation · Pricing Strategy · Market Governance

Dr. Steve Charters, MW

Professor of Wine Marketing

Burgundy School of Business (Dijon, France) | Specialist in Wine Consumer Behaviour & Market Culture

Dr. Lara Agnoli

Associate Professor in Wine Marketing and Economics

Burgundy School of Business – School of Wine & Spirits Business (France)

Dr. Liz Thach, MW

Distinguished Professor of Wine & Professor of Management

Sonoma State University | Wine Writer & Industry Consultant

Tags: Wine Strategy · Leadership · Global Consumer

Jacques Thébault

Programme Director – MBA Wine & Spirits Business

Burgundy School of Business (France)

Expert in International Marketing & Wine Business Education | Trilingual (EN/FR/ES)

Tags: International Business · Premium Markets · Executive Development

Chris McIndoe

Senior Wine Industry Expert | UK & France Specialist (Champagne & Burgundy)

Tags: Export Strategy · Distribution Systems · Trade Access

Sonia Ferchaud

Wine Tourism Specialist | Co-founder of Domaine Orgâmic

Graduate of BSB Dijon | WSET Level 3

Tags: Export Strategy · Distribution Systems · Trade Access

What you learn is only as powerful as who you learn it from.
Join an international faculty who think beyond the obvious — and lead by example.

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