Discover the pillars of the Wine Business Academy Budapest program:
Strategy and Entrepreneurship in the Wine and Spirits Industry
Learn how to develop a winning strategy in a rapidly changing industry.
Main case study: Wines of Chile
Finance in the Wine & Spirits Industries
Master financial tools and insights for luxury and FMCG brands.
Main case studies: LVMH, Unilever, Diageo
AI and Digitalisation in the Wine and Spirits Industry
NEW MODULE FROM OCTOBER 2025
Launching in Autumn 2025, this new WBA module explores how data, automation and digital strategy are reshaping the entire value chain — from vineyard to consumer.
Key themes include:
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AI-powered decision-making
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Automation in viticulture and winemaking
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Digital consumer journeys
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Interactive, hands-on learning experiences
World Wine Business Environment
Explore global markets, cultural differences, and market entry strategies.
Main case studies: Dolce & Gabbana, Alibaba
Sales, Marketing and Distribution
Build strong go-to-market plans and understand international distribution models.
Main case studies: AB InBev, Scandinavian monopolies
Wine Tourism
Learn how to create meaningful experiences for wine tourists and develop sustainable tourism models.
Main case studies: Provence, Napa Valley
Luxury Wine Marketing
Understand the dynamics of high-end branding in the wine and spirits industry.
Main case study: Grey Goose, Boisset Americas
