About

Dr. Steve Charters is a globally respected researcher, Master of Wine, and professor at the Burgundy School of Business. His work explores wine as a cultural product — from the philosophy of terroir to the aesthetics of taste. With a PhD in wine consumer behavior, he brings a unique academic and philosophical perspective to the wine industry.

Areas of Expertise

• Wine Aesthetics – How quality is perceived and interpreted by consumers

• Terroir Philosophy – The symbolic and strategic role of place

• Cultural Meaning – Wine as narrative, identity, and experience

Areas of Expertise

• Wine Aesthetics – How quality is perceived and interpreted by consumers

• Terroir Philosophy – The symbolic and strategic role of place

• Cultural Meaning – Wine as narrative, identity, and experience

Role at WBA Budapest

• Teaches in the Leadership & Innovation and Wine Culture sessions

• Leads conceptual workshops on value perception and authenticity

• Supports case discussions on branding, place, and storytelling

Publications

• Wine and Society – Routledge

• The Aesthetics of Wine – Journal of Wine Research

• Speaker at UNESCO Wine Heritage Conferences