Semester 1 – Strategic Foundations

Submodules:

Markets & Positioning

Business Models

Wine Economics

Semester 2 – Applied Innovation

Submodules:

Sales & Distribution

Wine Tourism & Storytelling

Luxury Branding


Program Structure & Practical Info


Program Structure & Administration

Yearly schedule (PDF)

Zoom / on-site session calendar

Evaluation guidelines

Attendance policy (online & in-person)

Individual Assignments & Projects


Project Briefs & Submission Info

Project instructions & expectations (PDF)

Submission deadlines

Submission link (Google Drive or Form)

Updated: 2025. május 19.

Downloads

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Full program overview

Reading list summary

WBA visual slide frame

Contact & Support

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