About

Jacques Thébault brings over 25 years of experience across Europe, Asia, and North America in the premium wine and lifestyle sectors. He directs the Wine MBA at BSB, focusing on strategic innovation and cross-cultural brand expansion.

Areas of Expertise

• Executive Strategy – Leading transformation in global markets

• Luxury Positioning – Launching and scaling prestige brands

• Cross-Cultural Management – Navigating complex consumer expectations

Role at WBA Budapest

• Contributes to Global Strategy & Leadership modules

• Mentors students on premium innovation and global growth

• Leads discussions on real-world executive scenarios

In the Media

• Guest contributor to Harvard Business Review France

• Program developer: Wine & Spirits MBA