A bor, ahogy a Z generáció issza
„Nem is szerettem a bort – amíg meg nem tanították, hogyan kóstoljam.”
Explore perspectives at the intersection of wine, strategy and culture.
In our Journal, we share reflections, case insights and thought leadership from our faculty and global network.
May 2025
Olaszrizling: A Hungarian Grape Finds Its Voice Again
By Dr. Attila Fiáth | WBA Budapest Blog
Positioning Is Not Marketing – It’s Leadership
In the world of wine marketing, we often see professionals thinking in terms of campaigns, when in fact they should be choosing direction. They design new labels, launch social media pushes, refresh portfolios — and still, they feel their brand doesn’t quite “stick.”
Why We Started This Blog
Wine, in our view, is not just about grapes, markets, or consumer behavior.It is about:
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